How Roxy Jacenko went from a McDonald's worker to a PR maven
Roxy Jacenko is a self-made woman who can boats hosting seminars that earn her $50,000 an hour.
But it wasn't always that way, as the now 38-year-old was once a McDonald's worker who barely graduated high school as a teenager in 1998.
With no hope of entering university with her low marks, the ambitious blonde took on two jobs that were far from the glamorous role she holds today.
Winning: Roxy Jacenko is a self-made woman who can boast a business that earns her $50,000 an hour
After high school, Roxy was developing photos for the local Kodak store and by night working as a florist at her local flower shop, The Flower Man, by day.
Self-described as a 's**t student' Roxy tried TAFE but didn't complete her fashion manufacturing course.
During a recent speaking tour in Sydney, she even joked: 'I was a s**t student in school and I never read novels and now I have three. I have read them, don't worry.'
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ShareThough she grew up in a wealthy family and lived in a waterside mansion, Roxy was determined to find her own way in business after being 'fired' from her mother's company at age 18.
The influential PR manager then took a job on the reception desk at clothing company Diesel, working her way up to their marketing manager despite having no experience in PR or marketing.
'Then I became a PR and marketing manager, which was funny because I had no experience in marketing, but I had a business card, so I thought I was a rock star,' she told Perth Now.
Made her way up: The now 38-year-old was once a McDonald's worker who barely graduated high school as a teenager in 1998
Different life: With no hope of entering university with her low marks, the blonde took on two jobs that were far from the glamorous role she holds today including at a flower shop (Pictured: 2010)
Doing it for herself: Though she grew up in a wealthy family and lived in a waterside mansion, Roxy was determined to make her own way in business after being 'fired' from her mother's company at age 18 (Pictured: 2006)
Working her way up: Roxy then took a job on the reception desk at clothing company Diesel, working her way up to their marketing manager despite having no experience in PR or marketing before building her own PR empire (Pictured: 2008)
She had a knack for it, so at the age of 24, struck out on her own, creating what is now the monolith Sweaty Betty PR.
As of 2018, Roxy is behind a number companies, Sweaty Betty PR, including the Ministry of Talent agency that boats a whole host of influencers, Pixie's Bows, and her latest venture, Social Union, a content creation agency.
On stage at a recent event, she joked: ''If you spend money you make money. And I'm good at that - spending it.'
On stage at a recent event, she joked: ''If you spend money you make money. And I'm good at that - spending it'
In the know: Roxy makes a tidy sum at her speaking tours, addressing large audiences across Australia
Roxy makes a tidy sum at her speaking tours, addressing large audiences across Australia.
Her 'In Conversation' seminars earn her $50,000 per hour and go for two hours per event, per state, earning her up to $100,000.
This year the entrepreneurial blonde has held seminars in Sydney, Queensland and Perth, and on top of that sponsorship earnings from various brands range between $8,500 to $25,000 per seminar.
Now a mogul: She had a knack for it, so at the age of 24, struck out on her own, creating what is now the monolith Sweaty Betty PR
Look at me! Roxy is not afraid to flaunt her wealth, and is well known for her love of designer clothes and luxury cars
Stacked garage: The marketing queen has an extensive collection of luxury vehicles
Roxy has also released a number of books, her fourth on it's way later in the year.
And she is not afraid to flaunt her worth, and is well known for her love of designer clothes and luxury cars.
The marketing and PR queen has an extensive collection of luxury vehicles, including an 2018 Aston Martin Vantage worth over $380,000 which she bought herself for Christmas last year.
Driving it home: Her cars include a 2018 Aston Martin Vantage worth over $380,000, which she bought herself for Christmas last year
In the red: Earlier last year, Roxy added a Ferrari 488 Spider to her collection as a birthday present to herself
Shopping spree: She often shares snaps of her luxury purchases online
Roxy told Daily Mail Australia: 'I just bought it for my Christmas Present, it's the first of the new Aston Martin Vantage model... they are not yet on the road!'
'Its been one hell of a year and it was time to treat myself,' she added.
The purchase comes after the entrepreneur complained that she couldn't fit in the back of her Bentley.
Dressed up: Roxy has also been snapped turning up to work in a $574,000 outfit including dazzling Nicholas Haywood jewels and items from Aquazzura and Dolce & Gabbana
Glittering: Among her favourite accessories is a 18ct white gold and diamond Cartier bracelet she bought in 2016 for $66,000
Earlier last year, Roxy added a Ferrari 488 Spider to her collection as a birthday present to herself.
Showing off the pricey new wheels, she took to Instagram to share her extravagant estimated $500,000 purchase.
Along with these luxury cars, Roxy boasts a Range Rover Supercharged, Mercedes GLC and an ultra-pricey McLaren 570GT in her collection.
She also has over 30 Hermès Birkin handbags worth an estimated $1 million.
Happily wed: The PR maven is married to Oliver Curtis
Roxy has also been snapped turning up to work in a $574,000 outfit including dazzling Nicholas Haywood jewels and items from Aquazzura and Dolce & Gabbana.
Among her favourite accessories is a 18ct white gold and diamond Cartier bracelet she bought in 2016 for $66,000.
But the Sweaty Betty Founder has always aimed to stand out.
She told Perth now of her success: 'I knew if I was going to succeed, I had to be different and it worked.'
Family ties: Roxy has two children, daughter Pixie and son Hunter, and a puppy named Oreo
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